A powerful business simulation for an annual sales conference
Audience: 200 sales professionals, in-person event
Industry: Global financial institution
The project
With a shift in strategic focus and new markets emerging as a result, key imperatives and messaging needed to be embedded at our client’s annual sales conference. The client recognised that the one-day event needed to go beyond presentations from senior leaders and an evening dinner and drinks reception. They wanted an experience that would bring the strategy to life and inspire shared ownership.
Our solution
Drawing on one of our existing simulations, we tailored the simulation to align to our client’s strategy, business context, and KPIs. We designed a half-day immersive business simulation, but interspersed across a day, to allow time for presentations and panels with senior leaders, from which we used the simulation to embed key messages and weave in strategic touch points from the company’s actual transformation plan. In the simulation, teams experienced a simulated business, facing a shifting marketplace, increased competition and internal cost control measures. From planning and resourcing, to execution and handling data shifts and change – the simulation mirrored real-world consequences that teams had to manage by demonstrating an agile mindset.
The impact
The simulation delivered a fun, yet practical environment that helped facilitate deep and meaningful discussions throughout the day. The event was high-energy, helping to build buy-in and momentum behind the strategy, and enable participants to come away with a shared language and approach, fresh insights and a clear sense of alignment with the company’s direction. As one participant said: “It was like seeing our strategy play out in fast-forward – we left not just inspired, but equipped with practical next steps to explore and build on in the workplace.”
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