How commercially aware are your leaders? Find out with this interactive activity.

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Commercial Leadership

Every decision you make

creates or destroys value.

Commercially aware leaders understand that their decisions do not just affect operations — they shape the financial value of the organisation. This activity uses the McKinsey Value Creation Pentagon to show you exactly how.

About this activity

You will work through five real leadership scenarios — each one a decision point that a manager or leader might face. Your task is to identify which of the five value creation levers the decision activates. The pentagon framework maps out the five distinct ways organisations create value: closing the perception gap, improving operations, reshaping the portfolio, optimising financial structure, and realising the maximum opportunity. By connecting your leadership decisions to this framework, you develop a more precise understanding of where and how commercial value is built.

You will be able to

Recognise which value creation lever a leadership decision activates
Understand how operational, strategic and financial decisions connect to organisational value
Apply the pentagon framework as a lens for thinking about your own commercial impact
Build the commercial vocabulary to discuss value creation with confidence
Scenarios5
Est. time8 min
FormatFramework
Value Creation Pentagon
Question 1 of 5
Question 1 of 5
The Value Creation Pentagon

Which value creation lever is this leader activating?

Select one of the five levers above

Pentagon mastery

What this lever does

Learning point

Value Creation Pentagon – Results